Pay-Per-Click Advertising
Overview
Pay-per-click (PPC) advertising can be quick way to generate website traffic, calls and leads. Using Google Ads and Facebook Ads, you can target your ads to a very specific audience to increase the likelihood of some clicking on the ad and reaching your website or offer.
PPC does have its drawbacks. The increased traffic is only temporary. When you stop paying for the ads, this additional traffic will immediately stop. Also, the ads can get expensive, especially if your local competitors are also paying for ads. This can lead to bidding wars on the cost of each click.
While we will often implement a tactical PPC campaign with new clients so they can see some immediate increase in traffic/calls, an aggressive SEO process to get your website to organically rank high in search results is still the most efficient way to get the best, long-term, return on investment for your digital advertising budget.